The Apple Effect

It’s not that I dislike you because you seem to do things in a half-assed manner on the surface (I think we all know you’re smarter than that). It’s because I think you’re too calculating.

I like you, but only a little. I was tied to another for so long that when I first met you, I was confused. I felt like I didn’t really know which was way up, but I told myself I needed to get used to it. You were the type that everyone was gravitating towards, so gravitate I would, as well.

Every time I feel like I’m making progress, however, something else comes up. Something new. Something I don’t really want any part of, so I pull my ostrich move. My head goes into the sand, and I forget the things that make me a little uncomfortable. I figure I’ll ride it out, and that things will get back to normal. That’s just like me, you know — and it’s also just like me to ignore the fact that what I consider ‘normal’ will always be a thing of the past.

You have a lot of people wrapped around your finger, but it makes me wonder about those of us who aren’t. Do we have commitment issues? Or are we just suspicious of your ways since we know you’ll pull a fast one and morph into something else, something better, in no time at all? I highly suspect that you could very well lay most cards out on the table now, but what’s the mystery in that? You need to keep them coming back. I’m onto you. But, for the record, I can appreciate your strategy.

I hear you’re coming out with more new things this year. You have a lot of people really excited, but not me. You make me want to run back to the warm embrace of my flip phone, and I’ll probably keep my current work-issued iPhone for as long as possible until they force me to upgrade to a new one. I’ll dodge our IT guy for a while until the new arrival simply shows up on my desk one day. And then I’ll have no choice but to adapt. 

I was listening to the news the other day on my way to work, and some of your new products were the topic du jour. “What’s the point?” I thought. I’d just have to keep up, year after year, after I dipped my toe into the i-this or i-that arena. And then it would be years of wondering what I’ve gotten myself, and my bank account, into.

There’s a fairly well-developed avoidant side of me that wonders about the Apple Effect — the notion of “Why bother? Things will inevitably change” — in other areas of my life. It’s certainly not the most uplifting thing to think about, but it made me think that for as safe as I feel I’m keeping myself by protection through avoidance, it really only delays the inevitable. And by that time, it’ll be hard to catch up.

Tonight, for that realization and for recognizing that I need to change that part of my life, I am thankful.

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